特别关注
专题
10 走在最佳财富管理银行的路上
——交通银行股份有限公司私人银行部总经理陶文访谈/崔艳红
13 中国民生银行私人银行：打造国际一流的财富管理者/张 胜
16 信托公司：私人银行财富管理综合解决方案的重要提供商
——访中诚信托有限责任公司研究发展部副总经理王玉国/崔艳红
19 我国已进入财富管理时代/赵 鑫
热点
25《2012 年中国信用卡产业发展蓝皮书》发布/彭惠新
业务管理
27 进一步完善我国信用卡呆账核销制度的建议/岳曼娣 胡蔚霞
32 2012 年中国信用卡高成长型客户需求研究/北京交通大学经济管理学院信用卡需求课题组
精准营销
42 移动互联时代的信用卡优惠利器——卡惠/吴 庶
个人金融
44 金融IC 卡在上海交通领域应用的价值与建议/张 奎
47 如何推进中小城市金融IC 卡应用/张豫进
支付创新
50 新的支付格局下，中国银行业面临的机遇与挑战/张 灯
54 全面掌控POS 端机 快速开发和自动部署终端程序/李 东等
法律事务
59 浅谈双币卡业务与域外规则的适用/金民珍
金融论坛
61 服务与营销双轮驱动银行客服中心价值创造/洪大可
66 电商业务：银行转型发展新路径/张保军
69 非金融支付机构银行卡收单业务乱象与治理/吴从法 赵宏伟
精品视窗
73 POS 市场持续升温 联迪商用斩获五连冠
74 部署提高安全性和效率的EMV 发行解决方案
理财广场
75 银行结构性理财产品投资之道/吴泞江
乐享时光
旅游
78 漫步基辅，品味“帝王之城”的风采/沈黎明
82 雨中游鹭岛/山 林
85 紫竹院怀古/王元涛
文化漫谈
摄影
88 草原之花/张久智
影评
90 《致我们终将逝去的青春》：可以用来怀念的半场好戏/林 檎
行业资讯
94 工商银行电话银行注册客户数量过亿 等
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Contents
Special Report
Topic
10 Walking on the road to be the best Wealth Management Bank
13 CMBC Private Banking: to be a first class wealth managers of the world
16 Trust company, the major provider of private banking wealth management integrated solutions
19 China has entered the era of wealth management
Hot point
25 “China Credit Card Industry Blue Book 2012” released
Business Management
27 Suggestions for further improving China’s credit card write-offs system
32 Study on 2012 credit card high-growth user’s demands in China
Precision Marketing
42 Kahui is the great weapon of credit card offers in mobile internet era
Personal Finance
44 Value and suggestions of financial IC card’s implementation in ShangHai transportation industry
47 How to promote the application of financial IC card in small and medium-sized city
Payment Innovation
50 China’s banking industry is facing opportunities and challenges in the new payment pattern
54 Fully control the POS machine develop rapidly and deploy automatically terminal program
Legal Affairs
59 Talking about application of dual currency card business and extraterritorial rules
Finance Forum
61 Value creation of bank call center driven by services and marketing
66 E-commerce business, The new path of bank restructuring and developing
69 The chaos and administration of bank card acquiring business of non-financial payment institutions
Enterprise Exhibition
73 POS market keeps growing LANDI gains five consecutive
74 Deploying EMV issuance solutions to improve the safety and efficiency
Fortune Plaza
75 Investment guide of bank structured financial products
Leisure Time
Tourism
78 Walking in Kiev, savour Imperial City style
82 Visit Egret Island in rain
85 Nostalgia for Zizhuyuan
Culture Essay
Photography
88 Flowers on the prairie
Movies
90 So Young, the half play to miss
Industry News
94 ICBC telephone banking have more than 100 million registered clients, etc.
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