新年致辞
1 在变革中成长/程 卫
卷首语
2 利用大数据做大做精信用卡产业/栾建胜
特别关注
专题
13 立足市场 统筹协调 推动我国银行卡业务健康发展/励 跃
16 中国银行卡产业走进新时代/时文朝
22 把握核心发展规律 加快业务升级转型/张立林
26 中国银行：品质铸就服务 创新引领发展/胡浩中
31 把握新机遇 抢抓大市场 推动信用卡产业更好更快发展/段超良
34 创新发展赢得客户满意 方便服务提升客户体验/徐 瀚
36 信用卡行业：由跑马圈地向智慧模式进化/陈 劲
38 在危机中奋进，奏响消费金融主旋律/戴 兵
41 关于我国信用卡产业发展的若干思考/杨 科
44 顺势有为 踏上精耕经营之路/郑志明
47 转变思维 推动转型发展/冯 菁
49 科技引领金融 服务成就未来
——探索“后规模时代”信用卡产业转型之路/曾宽扬
52 以开放与合作推动支付产业的创新与繁荣/廖光宇
56 以支付创新助力提升中国金融包容性/凌 海
59 美国运通：高端信用卡市场的领军布局/姜大伟
62 脚踏实地，耕耘中国市场/杉山宏彦
业务管理
64 以信用卡业务为例浅议金融零售资本市场化定价/赵 松
20 周年征文
68 《中国信用卡》20 周年征文活动圆满落幕/本刊编辑部
个人金融
70 西北贫困地区金融IC 卡电子现金应用推广的制约因素及对策/程卫东
精准营销
72 商业银行信用卡交叉营销成功实践比较研究/俞富强
75 2013 年十大受欢迎信用卡优惠活动盘点/王 江
支付创新
76 POS 微银行的设计与实现/王振华
理财广场
79 浅谈中国基金专户子公司的资产管理业务/赵 鑫
乐享时光
旅游
82 探寻《私人订制》海南三大外景地/祁 建
乐活
86 时尚春节，从北到南一路乐活/王元涛
文化漫谈
影评
90《私人订制》：一场荒诞的白日梦/林 檎
行业资讯
94 工商银行推出4G 自助银行 等
----------------------------------------------------------
Contents.
New year speech
1 Growing up in the transformation
Preamble
2 Develop the credit card industry by taking advantage of big data
Special Report
Topic
13 Based on the market Planning and coordinating Promote the healthy development of China’s bank card business
16 China’s bank card industry enter the new era
22 Grasp the core rules of development, accelerate business transformation and upgrading
26 BOC: Perfeet service through improving the quality Lead development by innovation
31 Seize the new opportunities, seize the huge market, and promote credit card industry to develop better and faster
34 Give satisfaction to the customer by innovative developments, improve the customer experience by convenient services
36 The credit card industry transfers from extensive growth to intelligent evolution
38 Endeavour in crisis, play the main theme of consumer finance
41 Some thoughts of the credit card industry development in China
44 Adapt to the situation, Set foot on the road of intensive management
47 The shift in thinking to promote transformation and development
49 Explore the road of the credit card industry transformation in the post- scale era
52 Accelerate payment innovation and prosperity through opening up and collaboration
56 Improving Financial Inclusion in China by Payment Innovation
59 American Express: leading layout the high-end credit card market
62 Cultivating the Chinese market step by step
Business Management
64 Talk on the market-based pricing of retail financial capital in the case of credit card business
Contributions of 20 th anniversary
68 “CHINA CREDIT CARD” contributions of 20th anniversary activity ended successfully
Personal Finance
70 Constraints and countermeasures of financial IC card electronic cash application and romotion in the poverty areas of Northwest China
Precision Marketing
72 Comparative research on the successful practice of credit card cross marketing of commercial banks
75 Top 10 popular credit card promotions in 2013
Payment Innovation
76 Design and implementation of POS micro-bank
Fortune Plaza
79 Talking about asset management business of Chinese fund segregated accounts subsidiary
Leisure Time
Tourism
82 The three locations of Personal Tailor in Hainan
LOHAS
86 Fashioned Spring Festival: LOHAS from north to south
Culture Essay
Movies
90 Personal Tailor: a fantastic dream
Industry News
94 ICBC Launches 4G Self-Service Banking,etc.
|
