特别关注

　　专题

　　10 兴业信用卡：以差异化服务实现业务精耕细作/严学旺

　　13 招商银行信用卡：细分市场 “人本”服务/崔艳红

　　16 信用卡助力小微企业发展/彭惠新

　　18 联名卡的发展现状及趋势/高鹏飞

　　22 挖掘客户细分的价值/张婉琪

　　业务管理

　　26 婚姻卡产品设计及营销策略/魏 民

　　31 浅论信用卡移动营销/郭从秀 唐启蒙

　　34 信用卡直销团队管理问题浅析/姜 钧 姜 波

　　金融IC卡

　　36 湖南省金融IC 卡公共应用体系建设/易叔贤 张非凡

　　40 县域金融IC 卡发行和应用工作存在问题及对策建议/张 祯

　　个人金融

　　42 对银行卡刷卡手续费调整的思考/董 峥

　　45 银行卡双边市场理论研究综述/魏 鹏

　　法律事务

　　51 金融消费者权益受到侵害的表现、原因及建议/李瑞红

　　56 从金融消费者保护看信用卡特殊法律问题/易 森

　　金融论坛

　　60 统一消息管理及业务应用创新探究/张保军

　　支付创新

　　64 LTE 的发展对移动支付业务的影响/王新宇

　　68 银行应加强自助银行安全运行管理/姚有昌

　　精品视窗

　　70 低碳银行卡倡导环保生活/梁丽思 张如迁

　　理财广场

　　72 银行理财产品可“养老”/曾韵佼

　　74 挑选对冲基金的六大原则/于光儒

　　收藏天地

　　76 小提琴：最没有风险的投资/辣 米

　　乐享时光

　　旅游

　　80“晚清第一园”的艺术魅力/陈华文

　　84 女妖的歌声在这里飘荡/老 兜

　　文化漫谈

　　影评

　　90《全面回忆》：记忆决定生命/林 檎

　　行业资讯

　　94 工商银行推出工银运通百夫长黑金卡 等

　　------------------------------------------------------

　　Table of Contents.November 2012 • Vol.197

　　Special Report

　　Topic

　　10 Industrial Bank’s credit card:operating meticulously by differentiated service

　　13 CMB credit card:market segmentation,people oriented services

　　16 Credit card help small and micro enterprises developing

　　18 Development status and trends of the co-branded cards

　　22 Mining the value of customer segmentation

　　Business Management

　　26 Product design and marketing strategy of marriage card

　　31 Discussion on credit card mobile marketing

　　34 Analysis of credit cards direct marketing team management

　　Financial IC Card

　　36 Construction of financial IC card’s public application system in Hunan Province

　　40 Problems and suggestions on the launch and application of county financial IC card

　　Personal Finance

　　42 Thinking about adjustment of bank card swipe fee

　　45 The overview of bank card two-sided markets theory research

　　Legal Affairs

　　51 The performance,causes and recommendations of the financial consumer rights infringed

　　56 The special legal problems about credit card from the point of the protecting financial consumers

　　Finance Forum

　　60 Exploration of unified news management and business application innovation

　　Payment Innovation

　　64 The influence of LTE’s development on the mobile payment business

　　68 Banks should strengthen the safe operation and management of self-service banking

　　Enterprise Exhibiton

　　70 The low carbon bank cards advocate environmental protection life

　　Fortune Plaza

　　72 The financial products of bank can be used to provide for the aged

　　74 The six principles of selecting hedge funds

　　Collections

　　76 Violin collection is the low risk investment

　　Leisure Time

　　Tourism

　　80 The artistic charm of the best garden of late Qing Dynasty

　　84 Sirens’song is floating here

　　Culture Essay

　　Movies

　　90 Total Recall ,life is determined by memory

　　Industry News

　　94 ICBC launches American Express Centurion Card,etc.